Chapter 24: Creative Thinking Habits 1. CREATIVE THINKING HABITS • Creative thinking habits are based on one fundamental principle—a new idea is made up of old ideas combined in a new way. The simplest way to do this is by adding , replacing , or subtracting ideas. Suppose you sell simple hamburgers made of a bun and a beef patty in the middle. To explore new products, you can add one more beef patty in the middle for those who love meat ( addition ). Or you can replace the beef patty with chicken, mushrooms, or even ice cream ( replacement )! Or you can sell just the patties without the bun for people to cook at home ( subtraction ). i) SCAMPER • SCAMPER is a word for the list of ways to get new ideas. S - substitute something C - combine it with something else A - adapt something to it M - modify or magnify it P - put it to some other use E - eliminate something R - reverse or rearrange it • Let's say we want to design a table.
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