Writing for Mass Media: Advertisements and Press Releases ● Besides routine messages, occasionally you will be tasked to write content for mass media. Large companies often have a dedicated team to handle media relations. But, if you work in a small organization, you will have opportunities to collaborate/communicate directly with the media-newspapers, magazines, and television. ● It's important for your company to have a good relationship with the media because it can help you promote your company, products, and services to a lot of people. When you have a good relationship with the media, they are more likely to write positive stories about your company, which can help you build goodwill and attract more customers and clients. ● Companies use a variety of media content to reach their target audiences, including media stories , event marketing , press releases , advertisements , and stories about their community involvement . In the next section, we will f