Writing for Mass Media: Advertisements and Press Releases ●       Besides routine messages, occasionally you will be tasked to write content for mass media. Large companies often have a dedicated team to handle media relations. But, if you work in a small organization, you will have opportunities to collaborate/communicate directly with the media-newspapers, magazines, and television. ●       It's important for your company to have a good relationship with the media because it can help you promote your company, products, and services to a lot of people. When you have a good relationship with the media, they are more likely to write positive stories about your company, which can help you build goodwill and attract more customers and clients. ●       Companies use a variety of media content to reach their target audiences, including  media stories ,  event marketing ,  press releases ,  a...

 

Business Communication and Web logs •     A blog (Abbreviated form of  weblog ) is an online journal or informational website. It is a platform where a writer or even a group of writers share their views on an individual subject. •     It is also known as a regularly updated website or webpage. It is run by individuals or small groups. It is written in an informal or conversational style. A person who regularly writes a blog is called a blogger. •     The blog has both personal and business use,  Blogging  for business has a clear-cut purpose - money making. It helps the customers draw their attention to the products and services of your business. •     Importance of Blog Writing •     Running a blog makes one searchable and competitive. •     Blog connects you with the target audience. •     The more frequent and better your blog posts are, the higher the chances for ...

      An email is a short form of " electronic mail ." It is distributed by electronic means from one computer user to more recipients through a network. E-mail messages are usually simple text messages, and attachments (such as image files and spreadsheets) can be included in them. An email message can be sent to multiple recipients at the same time. In email terminology,  cc  stands for " carbon copy " and  bcc  stands for " blind carbon copy ". The difference between  cc  and  bcc  is that carbon copy (cc) recipients are visible to all other recipients whereas those who are  bcced  are not visible to anyone. The cc: field is generally used to keep people in the circle with no expectation of a reply being required. The bcc: field is a way of sending emails to multiple people without them knowing who else is getting the email. ●       In general ○       Do ■   ...