Subodh Bhattarai (English & Communication Notes - BBA/BBS/BBBS/BHM/BIM//MBA/MBS & +2)

 

 

  Chapter 24: Creative Thinking Habits  1.        CREATIVE THINKING HABITS •       Creative thinking habits are based on one fundamental principle—a new idea is made up of old ideas combined in a new way. The simplest way to do this is by  adding ,  replacing , or  subtracting  ideas. Suppose you sell simple hamburgers made of a bun and a beef patty in the middle. To explore new products,  you can add one more beef patty in the middle for those who love meat  ( addition ). Or  you can replace the beef patty with chicken, mushrooms, or even ice cream  ( replacement )! Or  you can sell just the patties without the bun for people to cook at home ( subtraction ). i)          SCAMPER •      SCAMPER  is a word for the list of ways to get new ideas. S  - substitute something C  - combine it with something else A  - adapt something to it M  - modify or magnify it P  - put it to some other use E  - eliminate something R  - reverse or rearrange it •      Let's say we want to design a table.

  Chapter 23: What is Creativity?  •     Creativity is not just for artists and scientists. We need creativity to solve the countless problems we encounter in our workplace and in our daily life. Whether you are a student writing a term paper or a company CEO expanding your business, a creative mind brings better results. Psychologists also tell us that people are happier when they can exercise creativity in their work.  •     Where do new ideas come from?  The simple answer is that new ideas are just old ones combined in new ways. A mobile phone is an old landline phone without a  wire. A  smartphone is a mobile phone with powerful computer functions.  Beethoven's   Moonlight Sonata   is a creative masterpiece, but what makes it unique is the arrangement of the musical notes, not the individual notes that all composers know. Einstein had the creative insight to put together the famous equation  E = mc 2 ,  but the concepts of energy, mass and the speed of light were familiar to al