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Showing posts with the label BUSINESS COMMUNICATION

Writing for Mass Media: Advertisements and Press Releases

  Writing for Mass Media: Advertisements and Press Releases ●       Besides routine messages, occasionally you will be tasked to write content for mass media. Large companies often have a dedicated team to handle media relations. But, if you work in a small organization, you will have opportunities to collaborate/communicate directly with the media-newspapers, magazines, and television. ●       It's important for your company to have a good relationship with the media because it can help you promote your company, products, and services to a lot of people. When you have a good relationship with the media, they are more likely to write positive stories about your company, which can help you build goodwill and attract more customers and clients. ●       Companies use a variety of media content to reach their target audiences, including  media stories ,  event marketing ,  press releases ,  advertisements , and  stories about their community involvement . In the next section, we will f

Chapter 5: Business Plan, Reports & Proposals

Chapter 5: Business Plan, Reports & Proposals Business Plan ●       A business plan is a written document that describes in detail a company's objectives and how it plans to achieve its goals. It is a roadmap for the business, outlining its strategy, operations, marketing, and financial plans. ●       A business plan can be used for a variety of purposes, including: ○       To attract investors or lenders ○       To guide the company's operations ○       To set goals and track progress ○       To identify and mitigate risks ○       To communicate the company's vision to employees and stakeholders ●       There are four main types of business plans: 1.     Mini-plans : These are short, concise plans that are typically used by small businesses or startups. 2.     Presentation plans : These are more detailed plans that are designed to be presented to investors or lenders. 3.     Working plans : These are comprehensive plans that are used to guide the day-to-day operations