Business Communication and Web logs • A blog (Abbreviated form of weblog ) is an online journal or informational website. It is a platform where a writer or even a group of writers share their views on an individual subject. • It is also known as a regularly updated website or webpage. It is run by individuals or small groups. It is written in an informal or conversational style. A person who regularly writes a blog is called a blogger. • The blog has both personal and business use, Blogging for business has a clear-cut purpose - money making. It helps the customers draw their attention to the products and services of your business. • Importance of Blog Writing • Running a blog makes one searchable and competitive. • Blog connects you with the target audience. • The more frequent and better your blog posts are, the higher the chances for your website to get discovered and visited by your target audience. • It is an effective lead creation tool, which
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