During the twentieth century new mode of literary criticism developed. This criticism was developed by Ferdinand de Saussure , Gerole Gennette , Greims and Todorov . Structuralists gave priority to how the meaning of the text is produced rather than the meaning itself. Structuralism is a psychological approach that emphasize studying the elemental structures of consciousness. Structuralists view society and its rule as expressions of deep structures, often binary codes that express our primary natures. A systematic study of such codes is semiotics, which was later hijacked by Post-structuralists as evidence that language alone provides a true reality. Ferdinand de Saussure was the father of modern linguists. According to him, Sign = Signifier/Signified . Signifier is the sound image whereas signified is concept image. It is possible to find cultural link between signifier and signified. Structuralists view that every literary work contains a structure. The structure might be
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