Chapter 23: What is Creativity? • Creativity is not just for artists and scientists. We need creativity to solve the countless problems we encounter in our workplace and in our daily life. Whether you are a student writing a term paper or a company CEO expanding your business, a creative mind brings better results. Psychologists also tell us that people are happier when they can exercise creativity in their work. • Where do new ideas come from? The simple answer is that new ideas are just old ones combined in new ways. A mobile phone is an old landline phone without a wire. A smartphone is a mobile phone with powerful computer functions. Beethoven's Moonlight Sonata is a creative masterpiece, but what makes it unique is the arrangement of the musical notes, not the individual notes that all composers know. Einstein had the creative insight to put together the famous equation E = mc 2 , but the concepts of energy, mass and the speed of light were familiar to al
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