CASE STUDIES (BIM/BBA/MBS/BBS - Communication) To conduct a case study on managerial communication, follow these steps: • Read and Examine the Case Thoroughly : Familiari se yourself with the case and take notes. Highlight relevant facts and underline key problems • Focus Your Analysis : Identify two to five key problems in the case study. Explore why these problems exist and demonstrate that you have researched them • Evaluate the Case : Outline the various pieces of the case study that you are focusing on. Discuss what is working and what is not working. State why these parts are or are not working well • Propose Solutions/Changes : Provide specific and realistic solutions or changes needed to address the identified problems. Explain why these solutions were chosen and support them with solid evidence
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