At his Stanford University commencement speech on June 2005, Steve Jobs, CEO and co-founder of Apple and Pixar, urges to pursue dreams and see the opportunities in life's setbacks -- including death itself. The foremost aim of Steve Jobs’ speech How to Live before you Die is to motivate audience’s members to never cease exploring the full extent of their lives’ potential. Jobs though his speech is able to establish a strong emotional contact with the audience by proving himself a humble, easy-going and humorous individual: “ Truth be told, I never graduated from college, and this is the closest I’ve ever gotten to a college graduation .” By telling three stories from his life Steve is urging people to pursue their dreams and trust their intuition. In the first part of his speech, Jobs told the story of how his life’s experiences started to make sense in the end, even though that when he was young, Jobs was often unable to find much of a meaning to these experiences. Hence, Jobs’ ‘
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